How Do You Measure the Success of Your Email Campaigns?
Measuring the success of your email campaigns involves tracking key metrics. Some essential metrics include:
- Open Rate: The percentage of recipients who open your email. - Click-through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt out of your email list.