How to Measure the Success of Your Audience Splitting?
To determine if your segmentation strategy is effective, monitor key metrics such as:
Open Rates: Are more people opening your emails? Click-Through Rates: Are recipients engaging with your content? Conversion Rates: Are segmented audiences more likely to convert? Unsubscribe Rates: Are fewer people unsubscribing? Revenue: Is there an increase in revenue from segmented campaigns?