The primary reason for splitting your audience is to cater to the unique needs and preferences of different segments. Here are some key benefits:
Increased Engagement: By delivering relevant content, you can improve open rates and click-through rates. Higher Conversion Rates: Targeted messages are more likely to resonate with recipients, leading to better conversion. Reduced Unsubscribes: When people receive content that interests them, they are less likely to unsubscribe. Better Insights: Segmentation allows you to understand the behavior and preferences of different groups, aiding in better decision-making.