How Does a Digital Marketer Measure the Success of Email Campaigns?
Success in email marketing is typically measured using various Key Performance Indicators (KPIs), including:
1. Open Rate: The percentage of recipients who open an email. 2. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. 3. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. 4. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. 5. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.