Digital marketers rely on various tools to manage and optimize their email campaigns, including:
1. Email Service Providers (ESPs): Platforms like Mailchimp, Constant Contact, and ConvertKit. 2. Analytics Tools: Tools like Google Analytics to track campaign performance. 3. Design Tools: Software like Canva or Adobe Creative Cloud for designing email templates. 4. Automation Tools: Platforms like HubSpot and ActiveCampaign for automating email sequences. 5. Testing Tools: Tools like Litmus for testing email renderings across different devices and email clients.