A server-side solution typically involves the following components:
1. Email Server: This is the backbone that handles the sending and receiving of emails. It can be a third-party service like SMTP or a dedicated server managed by your IT team. 2. Database: Stores subscriber information, email content, and tracking data. 3. API Integration: Many server-side solutions offer APIs that allow for seamless integration with other systems like CRM, CMS, and analytics tools. 4. Automation: Features like automated workflows, segmentation, and triggers can be set up to streamline the email marketing process.