Calendar integration works by embedding calendar links or buttons within your emails that allow recipients to add events directly to their calendars. This can be achieved through:
iCalendar (ICS) files: These files contain all the event details and can be attached to emails. API Integrations: Using APIs to link your email marketing platform with calendar applications for seamless event creation and updates. Third-party Tools: Leveraging tools that specialize in calendar integrations, such as AddEvent or Eventable.