Cloud backup works by automatically copying your email marketing data to remote servers on a regular basis. This process often involves the following steps:
Data Upload: Your email marketing platform or CRM system uploads data to the cloud backup service. Data Encryption: The data is encrypted to ensure that it remains secure during transit and storage. Data Storage: The encrypted data is stored on secure servers managed by the cloud backup provider. Data Retrieval: In the event of data loss, you can retrieve the backed-up data from the cloud servers.