Free features benefit users in several ways: 1. Cost Savings: By utilizing free features, users can save money, which is especially beneficial for small businesses and startups with limited budgets. 2. Ease of Use: Free features are often designed to be user-friendly, making it easy for beginners to get started with email marketing. 3. Learning Opportunities: Users can learn and experiment with email marketing strategies without any financial risk, helping them gain valuable insights and experience. 4. Incremental Growth: Free features enable users to grow their subscriber lists and improve their email marketing skills over time, gradually leading to more successful campaigns.