How Does Content Marketing Support Email Marketing?
Content marketing provides valuable content that can be used to enhance your email campaigns. Here are a few methods:
1. Content Upgrades: Offer exclusive content in your emails that supplements your blog posts or other content marketing efforts. 2. Lead Magnets: Use high-quality content, such as eBooks or whitepapers, as lead magnets to grow your email list. 3. Repurposing Content: Repurpose your existing content into email-friendly formats, such as newsletters or drip campaigns, to keep your audience engaged and informed.