CRM software enhances email marketing in several critical ways:
Segmentation: By storing detailed customer information, CRM systems allow businesses to segment their customer base effectively. This ensures that email campaigns are targeted and relevant to specific groups. Personalization: CRM software enables personalized email content by using customer data such as purchase history, preferences, and past interactions. Automation: CRM systems often come with built-in automation features, allowing businesses to set up automated email workflows for welcome emails, follow-ups, and more. Analytics: CRM software provides detailed analytics and reporting, helping marketers measure the success of their email campaigns and make data-driven decisions.