What Features Should You Look for in a CRM for Email Marketing?
When choosing a CRM system for email marketing, consider the following features:
Integration: The CRM should easily integrate with your existing email marketing tools and platforms. Contact Management: Robust contact management capabilities to store and organize customer data. Email Campaign Management: Tools to create, send, and track email campaigns directly from the CRM. Analytics and Reporting: Detailed reports on email opens, clicks, conversions, and other key metrics. Automation: Workflow automation features for sending triggered emails based on customer actions.