Data enrichment typically involves the following steps:
Data Collection: Collect raw data from various sources such as sign-up forms, purchase history, and social media profiles. Data Integration: Combine the raw data with existing data in your database. This may involve matching and merging records. Data Enhancement: Add additional information to the existing data. This could include demographic information, behavioral data, and preferences. Data Analysis: Analyze the enriched data to gain insights and create segments for targeted email campaigns.