There are several reasons to use an external host for your email marketing campaigns:
Scalability: External hosts can manage the distribution of emails to large lists efficiently. Deliverability: They have the infrastructure to ensure high deliverability rates, reducing the likelihood of your emails getting marked as spam. Analytics: These platforms offer advanced analytics and tracking features, providing insights into open rates, click rates, and more. Compliance: They help in adhering to regulations such as GDPR and CAN-SPAM Act.