data integrity checks

How Does Data Integrity Impact Email Campaigns?

Poor data integrity can significantly impact email campaigns by:
Reducing Deliverability: Emails may bounce if addresses are incorrect.
Lowering Engagement: Irrelevant or incorrect data can result in low engagement rates.
Increasing Costs: Sending emails to incorrect addresses wastes resources.
Damaging Reputation: High bounce rates can lead to being blacklisted by email service providers.

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