Desensitization can have several negative effects on your business:
Decreased Engagement: As recipients become less responsive, your emails will generate fewer opens, clicks, and conversions. Lower ROI: Reduced engagement leads to lower returns on your email marketing investment. Brand Perception: Overwhelming recipients with irrelevant or repetitive emails can damage your brand's reputation. Higher Unsubscribe Rates: Desensitized recipients are more likely to unsubscribe, shrinking your email list.