desensitization

How Can You Identify Desensitization?

Monitoring key metrics can help you identify signs of desensitization:
Open Rates: A consistent decline in open rates may indicate that recipients are becoming desensitized.
Click-Through Rates: Lower engagement with email content, such as fewer clicks on links, is a warning sign.
Conversion Rates: A drop in conversions from email campaigns suggests that recipients are not acting on your messages.
Unsubscribes: An increase in unsubscribe rates can be a direct result of desensitization.

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