To combat desensitization, consider the following strategies:
Segment Your Audience: Tailor your emails to different segments of your audience based on their preferences, behaviors, and demographics. Personalization: Use personalized content to make your emails more relevant and engaging to each recipient. Optimize Frequency: Find a balance in your email frequency that keeps your brand top-of-mind without overwhelming your audience. Fresh Content: Regularly update and refresh your email content to keep it interesting and valuable to your recipients. A/B Testing: Use A/B testing to experiment with different subject lines, content, and send times to determine what resonates best with your audience.