example company b

How Does Example Company B Measure Success?

To evaluate the effectiveness of their email campaigns, Example Company B tracks several key metrics:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on links within the email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that were not successfully delivered.
Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.

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