How Does Ignoring Opt-Out Requests Affect Your Brand?
Trust is a critical component of any successful business. When you ignore opt-out requests, you demonstrate a lack of respect for your customers' preferences, which can lead to a loss of trust. Negative experiences can quickly spread through word-of-mouth or social media, harming your brand's reputation. Moreover, sending emails to people who have opted out can result in higher spam complaints, which can affect your email deliverability rates.