In-store visit tracking typically involves a combination of digital tools and technologies. Here are some common methods:
Coupon Redemption: Unique promotional codes or QR codes sent via email can be tracked when customers redeem them in-store. Beacon Technology: Bluetooth-enabled beacons placed in stores can detect and communicate with customers' smartphones when they enter the store. Geo-fencing: Virtual boundaries set up around physical locations can trigger notifications or track visits when customers with the store's app enter the area. Loyalty Programs: Linking email campaigns to loyalty programs can help track in-store purchases and visits linked to email promotions. POS Integration: Point-of-sale systems can be integrated with email marketing platforms to track transactions resulting from email campaigns.