How to Measure the Success of Discount and Offer Emails?
To gauge the effectiveness of your campaigns, monitor these key metrics:
1. Open Rates: Measure how many recipients open your emails. 2. Click-Through Rates (CTR): Assess how many clicks your CTAs receive. 3. Conversion Rates: Determine how many recipients complete the desired action, such as making a purchase. 4. Revenue Generated: Track the total revenue generated from the campaign. 5. Unsubscribe Rates: Monitor if there is a spike in unsubscriptions after sending discount emails.