How Does Lack of Contrast Affect Email Performance?
Poor contrast can significantly reduce the effectiveness of your email campaigns. Here’s how:
Decreased Engagement: If key elements are hard to see, recipients are less likely to engage with your content. Lower Conversion Rates: Difficult-to-notice call-to-action buttons can lead to fewer conversions. Increased Unsubscribes: Emails that are hard to read or navigate may cause recipients to unsubscribe.