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How Does Lush Measure the Success of Their Email Campaigns?

Lush uses various key performance indicators (KPIs) to measure the success of their email campaigns. These include open rates, click-through rates, conversion rates, and unsubscribe rates. A/B testing is also employed to optimize subject lines, content, and call-to-action buttons for better performance.

Frequently asked queries:

What is Lush?
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How Does Lush Measure the Success of Their Email Campaigns?
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