Mailchimp functions through a series of steps designed to create, send, and analyze email campaigns:
Create an Account: Sign up for a Mailchimp account, choosing a plan that suits your needs. Import Contacts: Upload your contact list or integrate your existing CRM or e-commerce platform to sync contacts. Design Campaigns: Use the drag-and-drop email builder to create visually appealing emails or choose from a variety of pre-designed templates. Segment Your Audience: Utilize Mailchimp's segmentation tools to target specific groups within your audience for personalized messaging. Send and Track: Schedule your emails and use Mailchimp's analytics tools to monitor the success of your campaigns.