Mailchimp offers a tiered pricing structure to suit different needs and budgets:
Free Plan: Ideal for beginners, offering basic email marketing features and a limit on the number of contacts and emails sent per month. Essentials Plan: Adds more advanced features like A/B testing and custom branding, with higher limits on contacts and emails. Standard Plan: Includes advanced automation, retargeting ads, and more detailed analytics. Premium Plan: Designed for large businesses, offering advanced segmentation, multivariate testing, and priority support.