neglecting preheader text

How Does Neglecting Preheader Text Impact Email Performance?

Neglecting the preheader text can have several negative effects:
Decreased Open Rates: Without compelling preheader text, recipients may not find enough reason to open your email.
Poor First Impression: The default preheader text might display irrelevant or incomplete information like "View this email in your browser," which can look unprofessional.
Lower Engagement: A weak or missing preheader text can result in lower engagement rates, meaning fewer clicks and conversions.

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