How Does Neglecting Preheader Text Impact Email Performance?
Neglecting the preheader text can have several negative effects:
Decreased Open Rates: Without compelling preheader text, recipients may not find enough reason to open your email. Poor First Impression: The default preheader text might display irrelevant or incomplete information like "View this email in your browser," which can look unprofessional. Lower Engagement: A weak or missing preheader text can result in lower engagement rates, meaning fewer clicks and conversions.