Norton employs several best practices to ensure high email deliverability rates:
Maintaining a Clean Email List: Regularly updating and cleaning the email list to remove inactive subscribers and invalid email addresses. Using Double Opt-In: Implementing a double opt-in process to confirm that subscribers genuinely want to receive emails. Segmenting the Audience: Dividing the email list into segments based on user behavior, preferences, and demographics to send more targeted emails. Monitoring Engagement Metrics: Keeping an eye on open rates, click-through rates, and other key metrics to identify and address deliverability issues.