A robust re-engagement strategy involves several steps:
Identify Inactive Subscribers: Use your email analytics to identify subscribers who have not opened or clicked any emails for a certain period. Segment and Target: Segment these inactive subscribers for a more targeted approach. Craft Engaging Content: Create compelling content that includes special offers, discounts, or surveys to understand their preferences. Automate the Process: Use automation tools to send timely re-engagement emails and track their effectiveness.