Norton employs various email marketing strategies to engage with their audience. These strategies include:
Welcome Emails: Sent to new subscribers and customers, providing them with useful information on how to get started with their Norton product. Promotional Emails: These emails highlight special offers, discounts, and new product launches to encourage purchases. Educational Content: Norton sends emails containing tips, best practices, and news about the latest cybersecurity threats to keep their customers informed. Re-engagement Campaigns: These emails target inactive users to bring them back into the fold, often with special offers or reminders about the benefits of their products.