Competing CTAs can be problematic for several reasons:
1. Decision Paralysis: When recipients are presented with too many choices, they may become overwhelmed and decide not to take any action. 2. Dilution of Message: Multiple CTAs can dilute the primary message of the email, making it unclear what the most important action is. 3. Lower Conversion Rates: With too many options, the likelihood of any single CTA being clicked decreases, leading to lower overall conversion rates.