The consequences of poor brand perception are far-reaching and can significantly impact your business:
1. Decreased Open Rates: If recipients perceive your emails as irrelevant or annoying, they are less likely to open future emails. 2. Increased Unsubscribes: Users who receive emails they find irritating are more likely to unsubscribe, reducing your email list. 3. Reduced Customer Loyalty: Negative interactions can drive potential customers away, causing long-term harm. 4. Lower Conversion Rates: If recipients don’t trust your brand, they are less likely to take the desired actions, such as making a purchase or signing up for a service.