In today's digital age, the focus on sustainability has permeated various aspects of business operations. Email marketing is no exception. Choosing an eco-friendly email service provider (ESP) can significantly reduce your carbon footprint and contribute to a healthier planet. But why should this matter to marketers? First, it aligns with the growing consumer demand for sustainable practices. Consumers are increasingly favoring brands that adopt eco-friendly measures. Second, it can enhance your company's brand reputation, positioning you as a responsible and forward-thinking organization.