How Does Poor List Management Affect Deliverability?
Deliverability is the ability of your emails to reach the inboxes of your subscribers. Poor list management can negatively impact deliverability in several ways. For instance, sending emails to inactive or non-existent addresses can result in high bounce rates, which can damage your sender reputation. A poor sender reputation can cause your emails to be flagged as spam, reducing the likelihood that they will reach your audience.