How Can Ignoring Subscriber Preferences Hurt Your Campaign?
Subscribers have specific preferences regarding the types of content they want to receive and how often they want to receive it. Ignoring these preferences can lead to higher unsubscribe rates and lower engagement. Tools like preference centers allow subscribers to choose what kind of emails they want and how frequently they want to receive them. Respecting these preferences helps build trust and loyalty, which are crucial for a successful email marketing campaign.