How Does Poor Text Contrast Affect Email Marketing?
Poor text contrast can negatively impact several aspects of email marketing:
Readability: If your text is difficult to read, recipients are less likely to engage with your email. Click-through Rates: Low contrast can make call-to-action (CTA) buttons and links less noticeable, reducing the likelihood of clicks. Brand Perception: Emails that are hard to read can create a negative impression of your brand, suggesting a lack of attention to detail. Accessibility: Non-compliance with accessibility standards can exclude people with disabilities, limiting your audience reach.