What are the Best Practices for Ensuring Good Text Contrast?
To ensure good text contrast in your email marketing campaigns, follow these best practices:
Use high contrast colors: Opt for combinations with a high contrast ratio, such as black text on a white background. Test your designs: Use contrast checker tools to ensure your emails meet WCAG (Web Content Accessibility Guidelines) standards. Consider your audience: Be mindful of potential visual impairments and design accordingly. Use larger font sizes: Larger text is generally easier to read, especially for people with visual impairments. Avoid busy backgrounds: Simple, solid backgrounds enhance text readability.