cost per click (cpc)

How is CPC Calculated?

The formula to calculate CPC is straightforward: divide the total cost of the email campaign by the number of clicks generated. For example, if you spent $100 on an email campaign and it generated 50 clicks, your CPC would be $2.00. This metric helps marketers understand the efficiency of their campaigns in driving traffic to their desired landing pages.

Frequently asked queries:

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