madrid protocol

How Does Trademark Protection Affect Email Marketing?

Trademark protection under the Madrid Protocol helps prevent the misuse of brands in email marketing campaigns. Without such protection, a company’s brand could be used without authorization, leading to brand dilution or damage. For instance, if a competitor or a malicious entity uses a similar trademark in their email campaigns, it could mislead consumers and harm the original brand's reputation. By securing trademarks through the Madrid Protocol, businesses ensure that their brand remains unique and identifiable in all email communications.

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