To gauge the effectiveness of your list-building efforts, monitor these key metrics:
Subscription Rate: Track the number of new subscribers over a specific period to understand the growth of your email list. Open Rate: Measure the percentage of subscribers who open your emails to assess the quality of your list. Click-Through Rate (CTR): Analyze the percentage of subscribers who click on links within your emails to evaluate engagement levels. Unsubscribe Rate: Monitor the rate at which subscribers opt-out of your email list to identify potential issues with your content or frequency. Conversion Rate: Calculate the percentage of email recipients who take a desired action, such as making a purchase or signing up for a service.