walmart

How Does Walmart Measure the Success of Their Email Campaigns?

Walmart measures the success of their email campaigns through various key performance indicators (KPIs) such as:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on links within the email.
Conversion Rate: The percentage of recipients who complete a desired action, like making a purchase.
Return on Investment (ROI): The revenue generated from the email campaign compared to its cost.

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