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How has the role of data evolved in Email Marketing?

Data has become the backbone of effective Email Marketing. With the advent of big data and advanced analytics, marketers can now collect and analyze vast amounts of information about their customers. This data-driven approach allows for more precise targeting and segmentation, leading to highly relevant and personalized email campaigns. By understanding user behavior, preferences, and purchase history, marketers can craft messages that are more likely to resonate with their audience, ultimately driving higher engagement and conversion rates.

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