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How important is segmentation in modern Email Marketing?

Segmentation is more important than ever in email marketing. By dividing your email list into specific groups based on criteria such as demographics, purchase history, or engagement levels, you can tailor your messages to better meet the needs and interests of each segment. This targeted approach can lead to higher open rates, click-through rates, and conversions. Tools like CRM systems and email marketing platforms offer advanced segmentation capabilities, making it easier for marketers to implement this strategy.

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