What role does mobile optimization play in Email Marketing today?
With the majority of users now accessing their emails on mobile devices, mobile optimization has become a critical aspect of email marketing. Emails that are not optimized for mobile devices are likely to be deleted or ignored. This means that email templates must be responsive, ensuring they look good and function well on screens of all sizes. Additionally, the content should be concise and the call-to-action (CTA) buttons should be easily clickable.