How has the design of emails changed over the years?
The design of emails has become more sophisticated, with a focus on creating visually appealing and easy-to-read content. The use of rich media elements such as images, videos, and GIFs has increased, making emails more engaging. Minimalist designs with clear CTAs are preferred, as they lead to better user experience and higher conversion rates. Moreover, email designers are increasingly using HTML and CSS to create responsive email templates that adapt to different devices and email clients.