Several factors contribute to your brand’s reputation in email marketing:
1. Sender Score: This is a score from 0 to 100 that indicates the trustworthiness of your email sending IP address. 2. Complaint Rate: The percentage of users who mark your emails as spam. 3. Bounce Rate: The percentage of emails that are returned as undeliverable. 4. Engagement Metrics: Open rates, click-through rates, and unsubscribe rates.