score

How is Email Marketing Score Calculated?

Email Marketing Scores are typically calculated using a combination of metrics. Some common metrics include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on links within your email.
Bounce Rate: The percentage of emails that could not be delivered.
Unsubscribe Rate: The percentage of recipients who opt out of your email list.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
These metrics are then weighted and combined to give an overall score, usually represented on a scale of 1-100.

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