Personalization goes beyond just including the recipientâs name. Hereâs how to personalize based on interests:
1. Dynamic Content: Use dynamic content blocks to display different content to different segments within the same email. 2. Personalized Recommendations: Suggest products or content based on past behavior and stated preferences. 3. Tailored Subject Lines: Craft subject lines that speak directly to the recipientâs interests to increase open rates.