There are various types of keywords you can focus on:
Transactional Keywords: These are keywords that indicate a high intent to purchase, such as "buy now," "discount," or "free shipping." Informational Keywords: These are keywords that indicate the searcher is looking for information, such as "how to," "tips," or "guide." Branded Keywords: These include your brand name and specific product names. Using these can help in brand recognition and loyalty. Long-Tail Keywords: These are more specific and usually longer phrases that target niche segments, such as "best email marketing software for small businesses."