total number of opens

How is it Different from Unique Opens?

While the total number of opens counts all instances of an email being opened, unique opens count each recipient only once, no matter how many times they open the email. Unique opens provide insights into the reach of your email, whereas the total number of opens can indicate the level of interest or engagement.

Frequently asked queries:

What is Total Number of Opens?
How is it Different from Unique Opens?
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